Academy / A practical beginning
Start with AI.
Build with confidence.
A plain-language introduction to using AI, written so anyone — regardless of background or resources — can learn it and put it to work.
The step-by-step beginner guide to using AI in your everyday business work. No tech experience needed.
$39.00
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A field guide for getting started
What’s inside
The complete programme
for useful momentum.
Move from foundational clarity through capability, stewardship, and responsible expansion.
Clarity Foundations
Clarity Before Action
Clarity is the cornerstone of effective leadership. Start with a clear question, then use ChatGPT, Claude, Microsoft Copilot, and Google Gemini to organize information, compare options, and turn scattered notes into a decision-ready brief.
Read the lesson ↗Identity & Alignment
Taught in the live session with Chesed
Purpose Mapping
Taught in the live session with Chesed
Vision Engineering
Engineering a Usable Vision
A powerful vision directs energy, resources, and culture. Use ChatGPT, Claude, and Microsoft Copilot to shape a clear vision, test its assumptions, and turn it into strategic direction.
Read the lesson ↗05AI-Enhanced Productivity
The AI Productivity Baseline
AI is a multiplier when it is matched to the right task. Compare ChatGPT, Claude, Microsoft Copilot, and Google Gemini for drafting, summarizing, analysis, and everyday planning.
Read the lesson ↗06Systems & Automation
Designing Repeatable Systems
Systems create stability. Learn when Zapier is the non-technical starting point, when Make’s visual and budget-conscious workflows fit, and when n8n’s technical or self-hosted option makes sense.
Read the lesson ↗07Digital Infrastructure Setup
Building an Integrated Digital Stack
Your digital infrastructure determines your operational capacity. Map the handoffs in your work, then use Zapier, Make, or n8n to connect the right systems without adding unnecessary complexity.
Read the lesson ↗08Brand Voice Development
Giving the Organization a Consistent Voice
Your brand voice is your identity expressed through language. Use ChatGPT and Claude to refine the words, Jasper to support on-brand marketing drafts, and Canva AI / Magic Studio for consistent visual expression.
Read the lesson ↗09Content Engine Creation
Designing the Content Engine
Content drives visibility. Build a repeatable engine with Jasper and ChatGPT for drafts, Claude for review, Canva AI / Magic Studio for visuals, and Mailchimp for email publishing.
Read the lesson ↗10AI-Driven Marketing
Targeting and Automating Marketing
Use Jasper for marketing drafts, Canva AI / Magic Studio for visual content, HubSpot for customer and campaign work, and Mailchimp for email journeys—with ChatGPT and Claude supporting planning and review.
Read the lesson ↗11Sales Funnels & Conversion
Mapping the Path to Conversion
Sales funnels create predictable revenue. Map each stage in HubSpot, use Mailchimp for email follow-up, Zapier for handoffs, and ChatGPT or Claude to improve the questions and messages along the path.
Read the lesson ↗12Client Experience Design
Designing the Client Journey
Client experience determines retention. Use HubSpot to understand the relationship, Mailchimp to deliver helpful email touchpoints, Zapier to reduce handoff gaps, and ChatGPT to draft clear client communication.
Read the lesson ↗13Scaling & Optimization
Scaling Without Losing Quality
Scaling requires structure. Use Zapier for simple connections, Make for visual multi-step workflows, and n8n when technical control or self-hosting matters; use Microsoft Copilot to summarize operational information as the system grows.
Read the lesson ↗14Leadership & Stewardship
Leading as a Steward
Leadership is influence. Stewardship is responsibility. Use ChatGPT, Claude, Microsoft Copilot, or Google Gemini to prepare questions, examine trade-offs, and communicate decisions with care.
Read the lesson ↗15Legacy & Expansion
Turning Legacy into Expansion
Legacy is built through intentional action. Use ChatGPT and Claude to structure scenarios and review long-term plans, HubSpot to preserve relationship context, and Make to connect repeatable growth workflows.
Read the lesson ↗The book’s arc
A practical progression, chapter by chapter.
The current Academy outline moves through five connected phases: foundations, capability, expression, growth, and stewardship. Each phase keeps the next decision tied to the work before it.
01–04
Foundations
Clarity, identity, purpose, and vision.
05–07
Capability
Productivity, systems, and digital infrastructure.
08–10
Expression
Brand voice, content, and AI-driven marketing.
11–13
Growth
Conversion, client experience, and scaling.
14–15
Stewardship
Leadership, legacy, and responsible expansion.
Questions / Enquiries
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